As one of the biggest supermarkets in the UK, we know we have a responsibility to do the right thing by customers, as well as the planet.
Next year, we’re aiming to increase hanger recycling from 22% to 30%
This year, we’ve already filled you in on our aims to source 100% more sustainable cotton for George own-brand clothing and soft home textile products, as well as our new George sustainability strategy.
Now, our attention is firmly on packaging and by 2025 we want all of our packaging to be 100% recyclable.
Here’s how we’ve been making that happen…
1. Hanger-free orders
In 2019, we decided to remove the majority of hangers from our online orders. Why? Just that simple change alone saves an incredible 80+ tonnes of plastic - the equivalent of 10 double-decker buses.
2. Hanger recycling
Next year, we’re aiming to increase hanger recycling from 22% to 30%. The move, which supports our Reuse and Recycle programme, means we’ll be encouraging customers to keep hold of hangers instead of throwing them away. Customers can also leave hangers – as well as any other plastic or paper packaging – in stores before they leave. Check out where your local store is by using our store locator.
3. New recycling points
Hanger recycling points are already in place at George Head Office, and we’re now looking to roll out the operation to ASDA Head Office, too - encouraging colleagues to bring back hangers, which are then sent back to our recycling partner. It means all our hangers are now either reused or recycled into new George hangers, as part of a closed-loop programme. And did you know our black hangers now have a minimum of 80% recycled content?
4. Recyclable care labels
Another goal for 2020 is ensuring all care labels on clothing are made on recycled polyester (before, we used standard polyester). We’re also ensuring our card garment packaging is made from FSC-approved (that’s the Forest Stewardship Council) sources, too.
5. Ditching the plastic
Next year, in 2020, we have been able to remove 26.5 million units of plastic shrouding (that’s the plastic we use to protect garments in transit) this equates to 355 tonnes we have saved from landfill, which has been recycled into our Bag 4 Life carriers. We’re also aiming to use more sustainable content within our polybags (the clear plastic bags that contain clothing like school shirts, or polo shirts).
Feeling inspired to find out more? Head over to discover our sustainability strategy.