Black-friday

Asda responds to Black Friday frenzy with Mannequin Challenge video

Just in case you were wondering...

By Alison Lynch, 25 November 2016
Asda responds to Black Friday frenzy with Mannequin Challenge video

In recent weeks, the Mannequin Challenge craze has been taking over social media. 

It basically involves people filming themselves holding poses and (trying to) remain completely still like mannequins, while the camera pans around the room.

Everyone's doing it, including A-listers like Beyonce and her Destiny's Child bandmates.

 

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A video posted by kellyrowland (@kellyrowland) on

Ellen DeGeneres and her fellow Presidential Medal of Freedom winners including Tom Hanks and Robert De Niro, even pulled off an epic Mannequin Challenge at the White House recently.

And now in response to questions from shoppers about whether the store is taking part in Black Friday, Asda has responded, Mannequin Challenge-style. 

The video spoofs news reports from 2014 - the first year Black Friday really hit Britain in a big way. The footage famously showed customers battling over cut-price TVs at Asda stores on the morning of Black Friday.  

It confirms that Asda is sticking to its decision made last year to ditch the Black Friday flash sales and focus instead on offering customers everyday low prices and great deals.

Russell Craig, Media Relations Director for Asda, said: "Last year we said that we were stepping away from Black Friday because, as much as we had developed a well organised and executed event the feedback from our customers was clear that they didn’t want the pressure of a ‘flash sale’ and preferred to know we were offering low prices throughout the festive season.

“There are only so many ways you can make that message interesting for people – so we decided to have a bit of fun this year and get some of our colleagues involved in a mannequin challenge that we hope will both amuse and inform.”