Basket-of-shopping

Asda comes up trumps for big branded products across 2016

Which? has named Asda as the cheapest supermarket in 2016 for branded products

By ,
Asda comes up trumps for big branded products across 2016

Asda has been crowned the cheapest supermarket of 2016 for big branded products, according to Which? Magazine.

Asda was consistently dominant all year coming out on top for 11 months in 2016

Today the consumer body revealed that a trolley full of 80 items – made up of popular food products such as Dolmio Sauce, Nescafé Gold Blend Coffee and Warburtons bread – cost on average £154.14 at Asda.

That’s more than £6 cheaper than the second place competitor.

Which? magazine editor Richard Headland said: 'With increasing concern over rising food prices, our research shows that some supermarkets are consistently cheaper than others.

“It could be worth switching supermarkets, or shopping around, if you want to trim your shopping bill.”

To compare supermarket prices across the year, the consumer body, which exists to make individuals ‘as powerful as the organisations they deal with in their daily lives', starts with a list of more than 100 popular products.

Using data from the independent shopping website MySupermarket, they calculated the average price for each item across the whole of 2016 and added these up to get the cost of the shopping.

If a product wasn't sold in one of the six supermarkets during the year, it was removed from the basket altogether to ensure a fair comparison.

Which? also look at the cost of the basket each month, using the same method, and publish the results on Which.co.uk.

And according to those results, it shows that Asda was consistently dominant all year coming out on top for 11 months in 2016. 

So if you love your big branded products like your Heinz Baked Beans, your Cadbury Dairy Milk and your Kenco Smooth Coffee, you know where to go!

So why don't all you savvy shoppers take advantage of all our great big brand deals? Make sure you head online to Asda.com or pop into your local Asda store.