Competitions and your personal information

Read on to see how we use your details

Competitions and your personal information

Looking to enter one of our competitions? We've listed everything you need to know about how we use your personal information...

What Personal Information do we collect about you?

We collect your contact details includinge mail, name, telephone number and address.  In some competitions we may ask for your feedback on our products, services and/ or your experiences with us. 

How do we use it?

We use your contact details to run the competition, ensuring that winners can be chosen and communicated with to provide them with their prize.  

We use your feedback to help us better understand and improve the products and services we offer.  

Who do we share it with?

Personal Information may be shared with third party partners in order to help Asda run the competition. These partners process the information on behalf of Asda and do not use it for any other purpose. For example, Asda’s third party processor Clearsilver provides online forms which you enter your details into, and sends the relevant information back to Asda.  

Where the prize is not provided directly by Asda, the winner’s contact details are shared with the prize provider so that they can issue the prize. If you would like more information about the third parties we partner with, please get in touch

In order to meet the requirements of the CAP Code (The UK Code on Non-Broadcasting Advertising and Direct & Promotional Marketing) regarding transparency and fairness of competitions, we may provide the surname and county of winners to third parties on request. You can object to the sharing of your information by contacting us.

If we are requested by the ASA (Advertising Standards Authority) to provide them with the details of winners we are legally obliged to do so.     

Why are we allowed to use your Personal Information?

The legal basis for processing your Personal Information for competitions is ‘performance of a contract’ i.e. we need to process the information you provide in order to fulfil the competition we are running and you have entered. Where personal information is shared with the ASA or third parties for the purposes of compliance with the CAP code, our legal basis for processing is ‘Legal Obligation’.    

How long will we keep your Personal Information?

Your information will be kept for 6 months after the competition closes in order to ensure that prizes are awarded correctly and any queries can be looked into. 

Where is your information kept, processed and accessed from?

Your information is processed safely and securely by Asda and trusted partners, within the European Economic Area (EEA). 

How can I exercise my Privacy Rights?

Simply click here to find out about your rights and how to exercise them.