For 9 years, George at Asda has proudly been a sponsor of Graduate Fashion Week - the four-day event which showcases the work of 1000s of university students across the UK.
"George has been such an instrumental organisation to help the charity get through"
This year, the event takes place on June 2nd to June 5th and graduates will have the opportunity to ‘Fashion Their Future’ at the George Fashion Future Hub.
From career talks to portfolio drop-in sessions, students will have access to George's own key industry experts, including buyers, merchandisers, marketers and designers all being on hand to help answer any burning questions.
Elsewhere across the four days, the event will see more than 22 catwalks take place, with exhibition stands from around 35 British universities, alongside a packed schedule of live talks, masterclasses and workshops from leading names in the fashion industry.
One name, in particular, is award-winning journalist and former fashion director of the Daily Telegraph, Hilary Alexander OBE, who along with Martyn Roberts, Director of Fashion Scout and Graduate Fashion Foundation, stopped by at George HQ to tell us just how crucial George's role is for the event's charitable organisation, Graduate Fashion Foundation.
Martyn said: "George has been involved in Graduate Fashion Week longer than I have been involved with Graduate Fashion Week. It’s been so important and such an instrumental organisation to help the charity get through.
Hilary added: 'I remember still working at the Daily Telegraph when Graduate Fashion Week was still desperately in need of a sponsor and then, at the last minute, in came George. I remember writing a piece, stating 'in rides George to the rescue, like St George'.
“I must have seen 20,000 to 30,000 fashion shows in my time and in just the last few months I have seen fashion weeks in Georgia, Madrid and London. But every time I sit down to watch the catwalks at Graduate Fashion Week, I have the same sense of excitement.
"I'd say it's particularly exciting because it’s the first time that this person has shown a collection on the catwalk and you just know that months, weeks and years of blood, sweat and tears has gone into this. Not to mention the scrimping and saving to help get the collection to this point.
"It’s really, really exciting. You never know what you’re going to see."
Graduate Fashion Week will see around 30,000 attendees fly through its doors in Shoreditch and there will be 25 different awards up for grabs.
Martyn said: "Out of the 30,000 attendees, around 3,000 are from the industry as they are coming to look for ideas and looking to scout out the next generation. It's all about bringing all the media together in one central location to see all the talent.
"Our very first winner was Christopher Bailey, who went on to become the former president and chief creative officer at Burberry, so, you could say, he’s gone on to do a couple of good things."