Medals

Asda has won Mother & Baby’s Supermarket of the Year award!

And the good news doesn't stop there...

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Asda has won Mother & Baby’s Supermarket of the Year award!

We're proud to say that we've been awarded Mother&Baby's Supermarket of the Year!

Now in its 25th year, the Mother&Baby Awards champions the best of the best when it comes to all things parenting.

From breast pumps to baby monitors and disposable nappies too, the awards celebrate first-class products, the best stores and top-notch brands. This year, a team of more than 2,500 mums put the products through their paces to decide who should be awarded the coveted gold, silver and bronze accolades.

And we're very proud to announce that the esteemed judges awarded us Mother&Baby's all-important Supermarket of the Year. 

Emma Bailey, Editor of Mother&Baby magazine, said, “I’ve been amazed this year by all the clever products that really do make mums’ and babies’ lives easier.

"Whether it’s smarter pushchairs or safer sleeping solutions, the pace of innovation is incredible. I’ve lost count of the products that made me sit up and think, that’s so clever!"

But the good news doesn't stop there. In total, three of our products won either Gold or Silver in their categories.

In the Best Disposable Pant category our Little Angels First Pants, which help your little one make the step from baby nappies to grown-up pants, won a silver accolade. 

Our Little Angels Newborn nappies showed that great products don't have to cost the earth as they were awarded a Silver in the Best Performance Disposable Nappy or Nappy Range. 

And our hypoallergenic Little Angels Sensitive Cotton Soft Baby Wipes won Gold in the Best Baby Wipe category.

To see our full range of Little Angels products make sure you head over to Asda or pop into your local store