Breast cancer is currently the most common cancer in the UK, with around 55,000 women and 370 men* being diagnosed each year. Thanks to research supported by charities such as Breast Cancer Now and Breast Cancer Care, survival rates are steadily increasing – but early diagnosis can save your life.
October marks Breast Cancer Awareness Month, so we've included some diagrams to encourage women to check their breasts.
These are the breast changes to look out for...
Asda tickled pink
Asda’s Tickled Pink campaign was established in 1996 to uniquely support the work of two leading breast cancer charities, with over £60 million raised by Asda colleagues and customers so far.
Breast Cancer Now has been funding cutting-edge breast cancer research for more than 25 years, and the money raised by Tickled Pink helps them to make this research happen. The charity’s vision is that if we all act now, by 2050, everyone who develops breast cancer will live – and live well. Asda has also helped the charity to create the UK’s first national breast cancer tissue bank, which launched in 2012. This is a unique resource for researchers in the UK, Ireland and beyond. Find out more at Breast Cancer Now.
Breast Cancer Care was founded in 1973 by biology teacher Betty Westgate, five years after her own diagnosis. Its mission is to ensure that every woman affected by cancer gets the best possible treatment, support and information. Over the past 22 years, money raised by Tickled Pink has funded one in every five women that Breast Cancer Care supports through its face-to-face services and helpline. For more information, visit Breast Cancer Care.
Find out how you can get involved here.