Mybabiie-katie-george-web

Katie Piper’s MyBabiie range launches at Asda

New mothers take note: Katie Piper has joined forces with MyBabiie to create a fab new range, now available at Asda

By Grace Allen, 05 May 2017
Katie Piper’s MyBabiie range launches at Asda

Katie Piper's new range for MyBabiie has now launched online at George.com.

With a focus on sophisticated design, Katie's goal was to create products that mothers would feel happy to show off, and she's nailed it with this collection. 

Believe

With new mums often lacking self-assurance, Katie named her range 'Believe', as a way of reminding those struggling to have a bit of confidence in themselves.

The proud mum of three year old Belle, Katie knows first hand the struggles of bringing up young children - she says "I'm definitely more tired than I was before Belle was born, and it is so difficult to manage time. Prioritising her needs as well as working full time requires a lot of time management. The important thing is making every second count—quality over quantity; we have to make the most of the time we have with our children". 

Chomping at the bit to design a collection ever since her daughter was born, Katie found a perfect collaborator in MyBabiie. 

Think Practical

Katie has drawn from her own parenting experiences to add a few important practical elements to the collection (which includes buggies, carseats, strollers and changing bags), namely highlighting the awkwardness of trying to ram a fold-up buggy into the car while wrestling with a bag of shopping and a baby: "I wanted the strollers to be light and easy to fold up and down. I think we achieved this. You can flick the pedal with your foot and fold them up, and they are light enough to lift into a car whilst holding your shopping and your baby".

Extra details like a phone pocket, cup holder and hood for rainy weather all add up to make a travel system that works super efficiently as well as looking great. 

Good Nature

The range's Blue Swallows pushchair takes inspiration from nature with a simple bird motif which Katie wanted to incoporate because she felt it represented 'freedom and happiness'.

She particulary recommends the Desert Sage Travel System (below), because of its neutral colour, sleek design and competitive price. Complete with pushchair, carry cot and car seat, it's a brilliant solution for new parents - but as she says herself, there really is something for everybody in the new Believe collection. 

 

 

Looking for baby accessories? Check out the whole My Babiie range online.