You may have noticed a creative new trend growing (quite literally) among pregnant women on Instagram and Pinterest, combining clever colourful art and baby bumps.
Yep, we’re talking about all those painted mum-to-be bellies!
What started as a crafty idea from business woman Sarah Blakely, has now become a huge movement over in The States, with even A-list actresses and supermodels getting involved to help raise money for the The Belly Art Project - a fundraising campaign helping struggling new mothers all over the world.
So what’s the deal? Talking to Cosmopolitan, Sarah explains that her seven-year project began when she woke up one night with the idea of turning her baby bump into a canvas.
“I want[ed] to give my husband a creative baby gift; I want[ed] to capture the moment in time with my belly in an out-of-the-box, lighthearted way; and I want[ed] my son to have these pictures as a keepsake in his baby book,” she says.
Cue the painting of her bump, and the idea that perhaps more women might like to get involved in the fun, to raise money for a good cause.
Sarah has since recruited celebrities from Kate Winslet to supermodel Coco Rocha, who along with a whole host of other women, have had their bumps painted by artists and their photographs taken for a new book called The Belly Art Project, compiled by Sarah herself, aiming to raise money for charity Every Mother Counts.
Like the idea of recording your baby bump in such a fun and creative way? Find yourself some non-toxic paints (face paints designed for children's sensitive skin are ideal), a brush or some sponges, then use these brilliant designs as inspiration...
Mum-to-be? Stock up on everything you'll need ahead of the new arrival at Asda.com.