Get excited this World Book Day 2020

With fun costumes and free books, it will be out of this world

Get excited this World Book Day 2020

World Book Day is now in its 23rd year and aims to encourage a love of reading and sharing stories. After all, sharing stories with children of all ages for at least 10 minutes every day has a huge impact on their future and can help create readers for life.

That’s why the charity provides every child, from toddler to teen**, with a free* book from a select line-up of exciting pageturners. Thanks to National Book Tokens, and lots of publishers and booksellers, more than 15 million tokens are given to schools for kids to trade for a free book from a participating shop or store, including Asda! Or, if young readers prefer, they can use it to get £1 off any book or audio book costing £2.99 or more†.

Find out how your child can claim a free book – and discover tips on sharing stories – at

Get them reading

Once they've chosen their book, whether it's Evie In The Jungle by Matt Haig, The Case Of The Drowned Pearl by Robin Stevens, Alex Rider Undercover by Anthony Horowitz or another gripping title if they need a spot of light encouragement to get reading author and illustrator Rob Biddulph has your back. He is the official illustrator of World Book Day 2020 and has some excellent tips to get kids reading:

  • Make time to read: ‘Set aside a regular slot in your day for reading with your children – bedtime is perfect. All of us have very busy lives, but if you can manage to grab half an hour of quiet, one-to-one time, it will soon become a favourite part of the day for both of you.’

  • Let your child choose what book you read: ‘We don’t want children to read because they have to but because they want to. It’s proven that children who read for pleasure alone are far more likely to achieve more with their lives, so encourage them to read books about the things they love.’

  • Make it fun: ‘Do the voices, make up songs or ask questions about topics that arise from the story. The more fun children have when you’re reading with them, the more likely it is that they will want to do it again.’

Must-Have costumes

Getting dressed up is a key part of World Book Day, giving your little ones the chance to transform into their favourite characters. Here are our top three favourite costumes this year:

little red riding hood

where's wally

mary poppins

You may now be wondering how you could cliam your child's free book, well, the answer is simple: simply visit any Asda store with your book token and choose one of the free books listed below. Or, select another book priced £2.00 or more and recieve a £1 discount. 

The free book round-up

Choose from: Bing’s Splashy Story; Supertato: Books Are Rubbish! by Sue Hendra and Paul Linnet; Evie In The Jungle by Matt Haig; The Day We Met The Queen by Onjali Q. Raúf; Amelia Fang And The Bookworm Gang by Laura Ellen Anderson; Dog Man: Three Stories In One by Dav Pilkey; The Case Of The Drowned Pearl by Robin Stevens; My Awesome Guide To Getting Good At Stuff by Matthew Syed; Kid Normal And The Loudest Library by Greg James and Chris Smith; Alex Rider Undercover by Anthony Horowitz; Split by Muhammad Khan; The Kissing Booth: Road Trip! by Beth Reekles

*Free with valid World Book Day token. Offer valid 27 February to 29 March 2020. One token per child and per transaction. Photocopies not accepted. **Visit for full details. †£1 off any full-price book redeemable against any book or audio book worth £2.99 or more

Find everything you need for World Book Day at or pop into your local store.