Deep south asda

Have a taste of the deep south with Asda’s new range

Here's how the Memphis world BBQ championships inspired our new range

By ,
Have a taste of the deep south with Asda’s new range

Americans really are very serious about BBQ.

"We took what we’d learnt and then developed a range we’re proud of"

Which is why the team at Asda flew to the USA for the World Championship Barbecue Cooking Contest in Memphis, as they were keen to learn as much as they could about the secrets behind the mouthwatering flavours of the Southern States.

What made smoky Texan sauce, or hickory-smoked Alabama ribs so tasty? How could they perfect succulent pulled pork? By taking part in the competition themselves, they learnt so much just from sampling other competitors’ recipes and seeing their techniques. 

Mark Richmond, innovations development chef said: "Memphis is known for its dry-rub ribs; the Carolinas for shoulders, hogs and vinegar. Ultimately, though, it’s all about simplicity – and the smoke is king. We took what we’d learnt and then developed a range we’re proud of. 

"Our Oak Smoked Beef Rib defines what BBQ is all about – it’s where the meat is rubbed and dry-smoked for a long time and, because it’s cooked on the bone, it just falls apart on the fork.

"Oak Smoked Beef Burnt Ends are the ends of a brisket, which ‘catch’ most on the BBQ, and are super-tender. Spicy Chipotle Pulled Pork is inspired by heading even further south into Mexico. We’ve smoked a hot chilli to infuse the pork with a smoky, spicy flavour. For me, this makes the ideal burrito with avocado and salsa."

Mark said: "Other great flavours can be found in our Bourbon Chicken Drumsticks & Thighs. Bourbon is a great pairing for BBQ food because it’s aged in barrels, so it’s got a bit of the smokiness already. 

"Kansas Shredded BBQ Beef comes complete with red pepper rice and a smothering of our sweet ’n’ smoky signature sauce. We hope you enjoy tasting them all this summer!"

Cook up the taste of the deep south with our new range. Find the products online at Asda or pop into your local store