Enjoying a Free From diet has never been easier than it is today, with everything from pizzas to pasta dishes, luxurious desserts, pies, ice creams, snacks and cereals easily up for grabs.
Whether you're avoiding gluten, dairy or wheat – or catering for someone who is – look no further than your local store to find what you need.
On that subject, we're pleased to announce we've just won FreeFrom Product of the Year, at the first-ever virtual presentation of the FreeFrom Food Awards! Our popular, super-tasty Plant Based Sweet Potato Falafel Burgers scored the top prize, with judges declaring, ‘This is the way forward for Free From... Good list of ingredients, nutritional profile and fibre levels. Lovely, moist, full of flavour, really hearty, and a fantastic range of vegetables.’
Praise, indeed! And for anyone on a vegan or flexitarian diet, we have to agree that these burgers make a delicious, speedy and wholesome supper or lunch. Fire up the barbie!
But back to those awards. Impressively, this was the first time that a supermarket has won ‘Marble Mo’ – the treasured FreeFrom Food Awards trophy – marking a notably greater representation in the Free From sector from major retailers.
Awards founder Michelle Berriedale-Johnson commented, ‘A vibrant independent sector is crucial to drive innovation in Free From. But, the last month has shown us that we really are a nation of supermarket shoppers and if we want to get Free From foods to the greatest number of people, we have to do it through the supermarkets.’
And the accolades don't end there! Here are some other Free From products that scored well, including our Free From Custard Creams, Free From Mature Cheddar Alternative, Free From Red Berry Granola, Free From Seeded Brown Rolls, Free From Seeded Brown Bloomer Slices, Free From Singapore Curry Rice Noodle Pot, and our Free From Unicorn Cupcakes. Phew!
See the full list of award-winners below…
Asda Free From Red Berry Granola
Asda Free From Golden Oat Breakfast Biscuits
Asda Free From 4 Scotch Pancakes
Milk Product Alternatives
Asda Free From Mature Cheddar Alternative
Asda Free From Seeded Brown Bloomer Slices
Asda Free From Seeded Brown Rolls
Asda Free From Plain Naan Bread
Asda Free From White Rolls
Asda Free From Singapore Curry Rice Noodle Pot
Vegan snacks and meal ideas
Asda Plant Based Sweet Potato Falafel Burgers
Foods designed for children
Asda Free From Decorate Your Own Gingerbread Men
Asda Free From Unicorn Cupcakes
Asda Free From Custard Creams
Asda Free From Hot Cross Buns
Asda Free From Choc Chip Hot Cross Buns
Confectionery and Chocolate
Asda Free From Choc & Orange Easter Egg
Asda Free From Belgian Dark Chocolate Egg with Vanilla Flavoured Truffles
Free From Gifts
Asda Free From Extra Special Marc de Champagne Truffles