Vegan burger-2

We’ve won FreeFrom Product of the Year

Guess which tasty product won the big prize…

We’ve won FreeFrom Product of the Year

Enjoying a Free From diet has never been easier than it is today, with everything from pizzas to pasta dishes, luxurious desserts, pies, ice creams, snacks and cereals easily up for grabs.

Whether you're avoiding gluten, dairy or wheat – or catering for someone who is – look no further than your local store to find what you need.

On that subject, we're pleased to announce we've just won FreeFrom Product of the Year, at the first-ever virtual presentation of the FreeFrom Food Awards! Our popular, super-tasty Plant Based Sweet Potato Falafel Burgers scored the top prize, with judges declaring, ‘This is the way forward for Free From... Good list of ingredients, nutritional profile and fibre levels. Lovely, moist, full of flavour, really hearty, and a fantastic range of vegetables.’

Praise, indeed! And for anyone on a vegan or flexitarian diet, we have to agree that these burgers make a delicious, speedy and wholesome supper or lunch. Fire up the barbie!

But back to those awards. Impressively, this was the first time that a supermarket has won ‘Marble Mo’ – the treasured FreeFrom Food Awards trophy – marking a notably greater representation in the Free From sector from major retailers.

Awards founder Michelle Berriedale-Johnson commented, ‘A vibrant independent sector is crucial to drive innovation in Free From. But, the last month has shown us that we really are a nation of supermarket shoppers and if we want to get Free From foods to the greatest number of people, we have to do it through the supermarkets.’

And the accolades don't end there! Here are some other Free From products that scored well, including our Free From Custard Creams, Free From Mature Cheddar Alternative, Free From Red Berry GranolaFree From Seeded Brown Rolls, Free From Seeded Brown Bloomer Slices, Free From Singapore Curry Rice Noodle Pot, and our Free From Unicorn Cupcakes. Phew!

See the full list of award-winners below…

Breakfast Foods


Asda Free From Red Berry Granola


Asda Free From Golden Oat Breakfast Biscuits

Asda Free From 4 Scotch Pancakes

Milk Product Alternatives


Asda Free From Mature Cheddar Alternative



Asda Free From Seeded Brown Bloomer Slices

Asda Free From Seeded Brown Rolls


Asda Free From Plain Naan Bread

Asda Free From White Rolls

Store cupboard


Asda Free From Singapore Curry Rice Noodle Pot

Vegan snacks and meal ideas


Asda Plant Based Sweet Potato Falafel Burgers

Foods designed for children


Asda Free From Decorate Your Own Gingerbread Men

Asda Free From Unicorn Cupcakes

Tea Time


Asda Free From Custard Creams


Asda Free From Hot Cross Buns


Asda Free From Choc Chip Hot Cross Buns

Confectionery and Chocolate


Asda Free From Choc & Orange Easter Egg


Asda Free From Belgian Dark Chocolate Egg with Vanilla Flavoured Truffles

Free From Gifts


Asda Free From Extra Special Marc de Champagne Truffles


Inspired to pick up some of our tasty Free From goodies? Find our winning products – and the rest of the range – online, or pop into your local store now.