Most recently he's been keeping kiddies fit with his live-during-lockdown PE workouts, but Joe Wicks (AKA The Body Coach) shot to fame on Instagram way back in 2014, with his 'Lean in 15' posts.
With some 3.8 million Insta followers (not to mention an impressive 8 books to his name), Wicks has remained as keen as ever to transform the way we see food. Far from cutting out meat, carbs or dairy, he's all about packing in the good stuff, without compromising on all-important flavour.
We've rounded up a few of his simple, ultra-tasty recipes to get you started…
Chicken, chorizo and cauliflower tray bake
What's not to like about a one-tray supper? As Joe himself says: "This traybake is all cooked in the same tray - and it tastes incredible. Preheat the oil in the try to get the chicken skin nice and crispy."
soy-glazed mushroom burgers with guacamole
Meaty jumbo mushrooms marinated in soy sauce and maple syrup work perfectly with creamy guacamole and toasted burger buns – this has to be the perfect super-speedy (and satisfying) supper for veggies and meat-eaters alike.
chicken and mushroom risotto
This wholesome chicken and mushroom risotto is the perfect post-workout dish. In fact, two different types of mushrooms have been used, with the liquid from the soaked porcinis providing an extra boost of flavour. All that's required is a little patience, as you stir the rice until it softens… but the end result is well worth it!
Egg and chorizo muffins
Looking for a fast, transportable, protein-packed breakfast? Allow us to introduce these egg and chorizo muffins. "They include chorizo and cheese too, so you know they'll taste awesome. They make a brilliant breakfast on the go or a satisfying snack at lunch."
Sweet potato shakshuka
Sweet potato, eggs, kale and tomato – a powerhouse of vibrant tastiness, this shakshuka makes a pretty darn tasty breakfast or brunch for a crowd. Veggies can leave out the ham if preferred, or substitute something similarly salty, like halloumi.