Since 1996, Asda's Tickled Pink campaign has been supporting the work of two leading breast cancer charities, with almost £70 million raised by Asda colleagues and customers.
The two charities (Breast Cancer Now) took the decision in October 2019 to unite as one charity and for the past year have been known as Breast Cancer Now.
Under its new name, Breast Cancer Now is the UK's first comprehensive breast cancer charity. It's steered by world-class research and powered by life-changing care. The charity is there for anyone affected by breast cancer, the whole way through, providing support for today and hope for the future.
If you want to get involved in raising money for Breast Cancer Awareness Month this October, check out all the pink recipes that are sure to get the donations rolling in.
Think pink fruity ice cream
This creamy frozen dessert treat is packed with crispy wafers and has a fruity pink swirl. Serving 20 people, ice cream really doesn't get much better than this! Plus, you don't need an ice cream maker to whip this up. Just a large tin to put your mixture in and some space in the freezer to let it set.
Pink velvet roulade
The pinkest sponge you ever did see. Our Swiss roll recipe is pretty as a picture and tastes just as good as it looks with its light and airy sponge and sweetened yogurt filling. To ensure you get a good roll in the middle, make sure you roll the sponge up when hot and leave to cool.
Jam & coconut sponge with pink custard
A treat for the eyes and stomach, this jam and coconut sponge with pink custard won't last long! A sweet coconut sponge topped with strawberry jam, sprinkled with extra coconut for good measure and topped with pink custard. Delicious!
Pink fruit pie
Pink pastry. Pink filling. This pie sure is pink! Frozen berries are heated through with cinnamon and sugar to create a sticky, sweet filling, before being topped with homemade pink pastry. If you haven't latticed before, don't panic, it's easy as pie! Just make sure you concentrate...
Rhubarb and vanilla upside-down cake
Tangy rhubarb tops fluffy vanilla-speckled sponge in this mouth-watering update of the classic retro pudding. Serve up slices of this tasty rhubarb treat with a spoonful of whipped cream.
Strawberry cream pink profiteroles
Homemade choux pastry, filled with sweet cream and strawberries and topped with pink and white icing glaze, these profiteroles explode with flavour in your mouth. Get your hands on a pretty cake stand, stack them up alternating with pink and white buns and you'll have yourself a real showstopper.
Rhubarb gin jellies
Made with tart fresh rhubarb and a kick of fruity gin liqueur, this elegant dessert of rhubarb gin jellies is marvelous and bound to be a favourite. Strictly for grown-ups, we've garnished this treat with twisted ribbons of rhubarb – making it the fanciest jelly going!
Our bright and beautiful bra biscuits, flavoured with ginger, are the perfect bake for raising money for breast cancer. And you don't need a fancy cookie cutter to make them - simply use a heart-shaped cutter, then decorate with different coloured icing and designs.
text to donate:
Text "ASDA" to 70660 to donate £3
Text cost 5p plus the network charge. Breast Cancer Now and CoppaFeel! will receive 95% of your donation. The donation will be divided at a 90/10 split to Breast Cancer Now and CoppaFeel! respectively. Obtain bill payers permissions. Customer Care 0333 20 70 300 Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaFeel! (Reg. Charity Nos. 1132366 & SC045970).