Since 1996, Asda's Tickled Pink campaign has been supporting the work of two leading breast cancer charitites, with almost £60 million raised by Asda colleagues and customers.
Breast Cancer Now has been funding cutting-edge breast cancer research for more than 25 years, and the money raised by Tickled Pink helps them to make this research happen. The charity's vision is that if we all act now, by 2050, everyone who develops breast cancer will live - and live well.
Breast Cancer Care aims to ensure that every woman affected by cancer gets the best possible treatment, support and information. Over the past 22 years, money raised by Tickled Pink has funded one in every five women that Breast Cancer Care supports through its face-to-face services and helpline.
If you want to get involved in raising money for Breast Cancer Awareness Month this October, why not host a bake sale or a tea party?
To inspire your bakes we've come up with a few PINK recipes that are sure to get the donations rolling in.
Pink velvet roulade
The pinkest sponge you ever did see. Our Swiss roll recipe is pretty as a picture and tastes just as good as it looks with its light and airy sponge and sweetened yogurt filling. To ensure you get a good roll in the middle, make sure you roll the sponge up when hot and leave to cool.
Pink fruit pie
Pink pastry. Pink filling. This pie sure is pink! Frozen berries are heated through with cinnamon and sugar to create a sticky, sweet filling, before being topped with homemade pink pastry. If you haven't latticed before, don't panic, it's easy as pie! Just make sure you concentrate...
Strawberry cream pink profiteroles
Homemade choux pastry, filled with sweet cream and strawberries and topped with pink and white icing glaze, these profiteroles explode with flavour in your mouth. Get your hands on a pretty cake stand, stack them up alternating with pink and white buns and you'll have yourself a real showstopper.
Our bright and beautiful bra biscuits, flavoured with ginger, are the perfect bake for raising money for breast cancer. And you don't need a fancy cookie cutter to make them - simply use a heart-shaped cutter, then decorate with different coloured icing and designs.