Why is it that whenever a food is a different colour to what it normally is, we go crazy for it?
And with that in mind, there’s now pink pineapples to get excited about thanks to food production and distribution company Del Monte Fresh Produce (DMFP).
Early last week, the Food and Drug Administration (FDA), completed its evaluation of a variety of pineapple genetically engineered by DMFP to have pink flesh and concluded that there are ‘no unresolved safety or regulatory questions about the pineapple’.
It said: "DMFP submitted information to the agency to demonstrate that the pink flesh pineapple is as safe and nutritious as its conventional counterparts.
"DMFP’s new pineapple has been genetically engineered to produce lower levels of the enzymes already in conventional pineapple that convert the pink pigment lycopene to the yellow pigment beta carotene.
"Lycopene is the pigment that makes tomatoes red and watermelons pink, so it is commonly and safely consumed."
But the colour isn't the only thing that's going to be different about this fruit. DMPF has plans to market the food as 'extra sweet pink flesh pineapple' on tags attached to the crown to help distinguish the pink flesh pineapple from DMFPs golden 'extra sweet pineapple', which was introduced in the 1990s.
However, it doesn't look like the new 'extra sweet pink flesh pineapple' will be heading to the UK just yet, as the new foodie product will be marketed in the United States.