Follow
Introducing the mighty fashion trends from George for your mini people
Find out more
Key pieces to style for now and style for later
From sleek slips to must-have mules, get these essentials on your radar
Rain doesn't have to stop play – these on-trend macs will keep kids and adults dry when it's drizzly out and about
Embrace the rain with one of George's quirky pairs of wellies Read more
To celebrate the arrival of the latest member of the Royal Family, we've rounded up George's most prince or princess-worthy outfits Read more
Graduates can 'Fashion Their Future' at our educational hub Read more
Cool, calm and collected with bags of style - Mum's the word! Read more
The winning design will be sold across more than 400 Asda stores Read more
Celebrate with one of these fabulously feminine items from George Read more
Whatever your style, there’s underwear for all Read more
This season make the streets your runway Read more
We'll race you to the checkouts! Read more
Whether you've been hit by Cupid's arrow or are simply after a ‘me’ gift, George has Valentine’s lingerie to suit every body Read more
The actress and model talks beauty and style – and samples the George cosmetics range Read more
From perfectly fitting cups to a back strap that doesn’t move, here’s how to know you’re wearing the right bra for you Read more
Jogging, pilates, swimming, ballet or boxing – whatever your sport, George has the gear Read more
Hollywood icon Drew Barrymore chats exclusively to us about beauty, balance and her brilliant new eyewear range Read more
The surfing pro talks body confidence, and how fitness helps her stay balanced Read more
New year, new wardrobe. These are the best George items to spend that Christmas money on Read more
Whether you’re a weekend stroller, gym-goer or yoga fan, up your activewear game with George’s stylish and functional sportswear range Read more
From sleepsuits to bodysuits and everything in between Read more
The most festive knits to snuggle up in this winter Read more
It includes standout accessories, sorbet shades and animal prints you need in your wardrobe... Read more
Expect big styles for little kids! Read more
Bloodshot eyes? Ghostly complexion? Witchy locks? Here's how to fix your beauty frights Read more
And it's as cute as can be! Read more
This capsule make-up bag from Insta-star Elena Sandor will make you glow with confidence Read more
Oonagh Brennan reveals the hottest A/W trends for the season ahead Read more
Want to up your hair game? You just need to know what to ask for. Celebrity stylist Andrew Barton offers his insider advice Read more
Cruelty free? Check. Natural ingredients? Of course. The list goes on... Read more
This season, it's time to celebrate the power of denim Read more
Take on changeable weather with our summer-into-autumn wardrobe staples Read more
Whether they're off to the zoo or playing in the park, their summer looks will be on point with George's kids range Read more
Sweat-proof and durable, these make-up tips will keep you looking fresh all summer long Read more
Follow these golden rules for a fresh-off-the-beach glow from head-to-toe Read more
From the beach to brunch and then the bar, George has all your summer outfit inspo covered... Read more
Our favourite The Only Way Is Essex star is getting set for some stylish summer sun Read more
Put your best foot forward with our step-by-step guide to making sure your feet are sandal-ready Read more
We mark Father's Day by celebrating the unique bond between dads and their sons — and we style them in the latest collection from George... Read more
From swimwear to sandals, shirts to shorts, George has the whole family covered this summer Read more
Think polka dots, statement earrings and pops of autumnal colours... Read more
ELLE's Fashion Editor Harriet Stewart talks tassels, accessories and beachwear Read more
Four of the best bloggers in the business give you their quick hacks for sorting those beastly beauty blunders Read more
From floaty florals to slogan tees, get ready to make a statement this spring Read more
These new-season buys will add some animal instinct to your life Read more
Celebrity stylist Andrew Barton gives three readers a brand new do for spring Read more
Expect gold, red and lots of sequins! Read more
Playful, colourful and totally on trend – switch up their Easter wardrobe with big styles for little people... Read more
Calling all dog owners! Read more
From post-war lipsticks to fake tan, we ask three generations of women what make-up means to them... Read more
From playful jumpsuits to comfy pyjamas - here's how to dress for the spring Read more
Give your beauty routine a makeover that’s out of this world Read more
It’s time to master the fashionable art of layering Read more
From pretty, delicate sets to lacy prints - feel good about your body Read more
The easiest ways to stay warm - but look cool - this season Read more
The rising Insta star has put her spin on this season's most coveted athleisure trend Read more
Here's how to rock them... Read more
The star has sampled the new George make-up collection and she looks great! Read more
From big nights out to winter dates, get festive in style with George Read more
Mix up your wardrobe colours like a pro Read more
From cherry reds to deep and dark burgundy, here's how to rock the colour this autumn Read more
Providing all your old-school Movember inspiration! Read more
Wrap up warm this 5th November with our cosy collection from George Read more
Looking for a quick and easy outfit fix for Halloween? Look no further... Read more
Be the scariest of them all with our range of spooky costumes Read more
