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How-to-wear-double-denim-web-2

How to wear double denim

We speak with Terry Barbrook, executive editor of Good Housekeeping, on why sometimes the best thing to wear on denim is… more denim!

Find out more

Recycled bra range

The best sustainable bras to buy now

Comfy, pretty and totally sustainable, here's everything you need to know about George's new lingerie line

Find out more

Women tonal coats

How to master the art of tonal dressing

Nail this trend in 3 easy steps

Find out more

Woman holding baby bump

5 things to consider when buying baby clothes

New mum or expecting? Follow our top tips on how to keep your little one's wardrobe as fresh as can be

Find out more

  • How-to-wear-double-denim-web-2
    How to wear double denim
  • Recycled bra range
    The best sustainable bras to buy now
  • Women tonal coats
    How to master the art of tonal dressing
  • Woman holding baby bump
    5 things to consider when buying baby clothes
Myteam-family-header

#MyTeam: The story behind the PJS

We asked three families in-particular tell us which festive traditions get them into the Christmas spirit every year Read more

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Dressed for downtime: Lili and Sophie Piper showcase our new loungewear range

*Adds everything to basket* Read more

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What to put into your hospital bag when expecting

Influencer, and mum-to-be, Hannah Gilbert tells us her labour bag checklist... Read more

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Everything you need to know about teen bras from George

Comfy and pretty, here's everything you need to know about teen bras from George. Read more

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Sourced by George: everything you need to know

Read all about our promise to build a better world and a more sustainable future... Read more

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How to look after your bras

When you find a great-fitting bra, you’ll want to wear it over and over again. So, how can you make sure it lasts as long as possible? Read more

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Footwear Fit Guide

6 easy steps to make sure little toes are in the right footwear Read more

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Revamp your denim!

Denim trends come and go, but that doesn’t mean you have to be constantly on the hunt to buy new styles. Why not update what you have? Read more

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Elemental June Forecast

Your monthly tarot card reading based on your star sign Read more

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Introducing the first super shoe collection

George at Asda First Walkers

Introducing the First Walkers shoe collection

Little feet deserve the best, which is why we’ve created this shoe collection for tiny toes Read more

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George to collaborate with Jeanologia using EIM software

George is striving to reduce the environmental impact of denim produced Read more

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Your Perfect Jeans | Explore shapes to suit your figure

New George at Asda denim

How to make your denim last longer

That favourite pair of jeans will keep on going with these handy tips Read more

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3 ways to wear a denim dress

Step out in this ultra-versatile and super-cool wardrobe staple that will see you from spring through to summer in style Read more

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3 must-have products from George’s new activewear range

Looking to get into shape this New Year? Start with these workout staples Read more

Rail of denim jeans

Trace where your denim has come from!

Under the Made in Green scheme, you can discover full product traceability of one of our garments Read more

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15 of the best Christmas jumpers

The most festive knits to snuggle up in this winter Read more

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George on recycling for charity

Charity Newlife resells our surplus stock and all profits go towards disabled children and their families Read more

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Quick and easy Halloween make-up ideas

Create thrilling, chilling party looks in a blink using make-up bag classics plus a few fun extras Read more

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QUIZ: What Halloween character should you go as?

Trick or treat in style this October 31st Read more

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5 tips on how to care for your clothes

And make them last longer Read more

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Brilliant Halloween costume ideas for the whole family

We've got everything you need to make it your best - and scariest - fright night ever! Read more

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The new AW colour rules for kids

Think bright yellow, bold blue and pops of leopard print Read more

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We are sourcing: Our journey so far

Read more

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Your beauty nightmares answered

Bloodshot eyes? Ghostly complexion? Witchy locks? Here's how to fix your beauty frights Read more

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The 4 styles of AW boots you need now

Boot season is here! Read more

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Trending: 3 ways to wear corduroy

The '70s style fabric is back Read more

Ethical conscious beauty

Embrace the conscious beauty movement with these smart products

Want to make more conscious choices when choosing beauty products but don't know where to start? Our guide with help Read more

Relovedheader

Calling all vintage lovers: Check out George at Asda’s pop-up shop

Get thrifty this September Read more

Coatsblogheader3

3 ways to wear a camel long-line coat

It's never too early to invest in your autumn coat... Read more

Screen shot 2019-08-28 at 13.05.09

Style it out: AW19’s hottest menswear trends

Dan Choppen, fashion assistant at Esquire, selects his George AW19 menswear picks Read more

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5 AW19 trends you need to know about

It's never too late to start your autumn shopping... Read more

Screen shot 2019-08-14 at 11.51.12

8 backpacks that are (almost) too cool for school

Think glittery, camo-printed and Disney-inspired... Read more

Model in blue autumn winter coat

How to pick your perfect AW coat

It's time to get cosy... Read more

George-asda-denim-web

How to style jeans for every body shape

Celebrate the power of denim Read more

Screen shot 2019-08-06 at 11.48.21

Back to school: Coats that are practical AND stylish

If only these came in adult sizes Read more

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Welcome to Casa George: Our own fashion villa

We've got a text! Read more

Tan legs bench

Fake it until you make it: how to perfect your fake tan this summer

Follow these golden rules for a fresh-off-the-beach glow from head-to-toe Read more

Screen shot 2019-07-18 at 14.12.35

Get the kids ready to go back to school with George at Asda

From uniforms to lunchboxes and pencil cases, we've got everything they need to start the new school year in style Read more

Screen shot 2019-07-26 at 14.11.49

Walk this way: School shoes to buy

Plus, these shoe-drobe essentials are all scuff-resistant Read more

George at Asda uniforms

Behind the scenes: The making of the George Back to School advert

As George celebrates its 30th year as the go-to brand for schoolwear, we get a sneak peek at its new TV ad, coming soon to a screen near you Read more

Woman make up mirror

How to keep your make-up immaculate on a hot day

Sweat-proof and durable, these make-up tips will keep you looking fresh all summer long Read more

George-kids-summer-fashion-web

Adventure-ready outfits for the kids this summer

School's out, so swap the uniforms for George's new summer styles – fit for action-packed days out Read more

Kaz-summer-fashion-web

3 ways to wear a printed maxi skirt

Fan of florals? Make a bright printed skirt – Love Island's Kaz's top pick – work from AM to PM with these styling solutions Read more

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We’re supporting girls in football!

And 13-year-old campaigner, Olivia Hancock is helping us Read more

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Trending: 4 ways to nail the broderie anglaise trend

Don't miss out on the must-have trend for summer Read more

Tie-dye-fashion-trend

5 trends to take you from spring to summer

Think broderie anglaise, tie-dye everything and all things pastel Read more

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How to get summer-ready legs

Say 'hello' to tanned, smooth lovely legs Read more

Kaz Crossley in George at Asda bikini

Kaz Crossley talks sun, sea and swimsuits

The former Love Island star has put her own spin on our latest collection and picked out her favourite pieces Read more

Festival-fashion

5 celebrity festival looks we love and how to get them

Embrace the neon trend like one celeb in particular... Read more

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Bagging rights: 3 summer bag trends you’ll want to try

Bag these beauties and accessorise with your spring and summer outfits Read more

Models-wearing-tie-dye

Tie-dye is back: Here’s how to work it into your wardrobe

From dresses to shirts and skirts to swimwear - there's a multitude of ways to get involved Read more

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The best clothes to buy dad this Father’s Day

From cool shorts to comfy slippers, say Happy Father's Day this 16 June with these gifts for your hero Read more

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How to dress like royalty, no matter the occasion

We look back at some of Her Majesty's most fashionable looks Read more

Summer-holiday-suitcase

8 tips to pack your suitcase like a pro

Anna Newton, online content creator of award winning lifestyle blog The Anna Edit, tells us how Read more

Pride

George partners with Role Models for Pride

There are 3 new Pride-inspired tops to get your hands on! Read more

Denim blue

3 ways to wear a denim skirt

This will soon become your everyday go-to Read more

Royal wedding pic

5 style tips we’ve learnt from Meghan Markle

The Markle effect is in full force! Read more

Screen shot 2019-05-01 at 17.10.25

3 ways to wear knee length shorts

Goodbye short, shorts! Read more

Snakeskin-belt-bag-george

6 animal print accessories we’ve gone wild for

Including bags, shoes, belts and earrings... Read more

Beach-holiday-prep-george-web

How to nail your pre-holiday beauty routine

Want to look your best on the beach this summer? Get a head start on your skin, hair and nails with our guide... Read more

Screen shot 2019-04-11 at 14.46.37

Look fierce: How to wear animal print

Work the trend for tiger stripes, leopard sports and snakeskin into your wardrobe... Read more

Urban-safari-hero-web

What to wear this bank holiday weekend

Get inspired for the weekend with the latest, summery range from George Read more

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  • Food
    1. Recipes
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    4. One Basket Five Meals
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    6. See all…
  • Home Ideas
    1. Decorating
    2. Declutter and Clean
    3. Home Accessories
    4. See all…
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    1. Healthy living
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    3. See all…
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