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Introducing the mighty fashion trends from George for your mini people
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Key pieces to style for now and style for later
From sleek slips to must-have mules, get these essentials on your radar
This will soon become your everyday go-to
Think broderie anglaise, tie-dye everything and all things pastel Read more
Say 'hello' to tanned, smooth lovely legs Read more
Embrace the neon trend like one celeb in particular... Read more
Bag these beauties and accessorise with your spring and summer outfits Read more
From cool shorts to comfy slippers, say Happy Father's Day this 16 June with these gifts for your hero Read more
We look back at some of Her Majesty's most fashionable looks Read more
Anna Newton, online content creator of award winning lifestyle blog The Anna Edit, tells us how Read more
There are 3 new Pride-inspired tops to get your hands on! Read more
The Markle effect is in full force! Read more
Including bags, shoes, belts and earrings... Read more
Want to look your best on the beach this summer? Get a head start on your skin, hair and nails with our guide... Read more
Get inspired for the weekend with the latest, summery range from George Read more
Go big or go home! Read more
Embrace the rain with one of George's quirky pairs of wellies Read more
Rain doesn't have to stop play – these on-trend macs will keep kids and adults dry when it's drizzly out and about Read more
To celebrate the arrival of the latest member of the Royal Family, we've rounded up George's seriously cute outfits Read more
Graduates can 'Fashion Their Future' at our educational hub Read more
Cool, calm and collected with bags of style - Mum's the word! Read more
The winning design will be sold across more than 400 Asda stores Read more
Celebrate with one of these fabulously feminine items from George Read more
Whatever your style, there’s underwear for all Read more
This season make the streets your runway Read more
We'll race you to the checkouts! Read more
Which bra should you choose to suit your shape and style? We reveal all.. Read more
Whether you've been hit by Cupid's arrow or are simply after a ‘me’ gift, George has Valentine’s lingerie to suit every body Read more
The actress and model talks beauty and style – and samples the George cosmetics range Read more
We've rounded up the best mini-me outfits from George Read more
From perfectly fitting cups to a back strap that doesn’t move, here’s how to know you’re wearing the right bra for you Read more
Jogging, pilates, swimming, ballet or boxing – whatever your sport, George has the gear Read more
Hollywood icon Drew Barrymore chats exclusively to us about beauty, balance and her brilliant new eyewear range Read more
The surfing pro talks body confidence, and how fitness helps her stay balanced Read more
New year, new wardrobe. These are the best George items to spend that Christmas money on Read more
Whether you’re a weekend stroller, gym-goer or yoga fan, up your activewear game with George’s stylish and functional sportswear range Read more
From sleepsuits to bodysuits and everything in between Read more
The most festive knits to snuggle up in this winter Read more
It includes standout accessories, sorbet shades and animal prints you need in your wardrobe... Read more
Expect big styles for little kids! Read more
Bloodshot eyes? Ghostly complexion? Witchy locks? Here's how to fix your beauty frights Read more
And it's as cute as can be! Read more
This capsule make-up bag from Insta-star Elena Sandor will make you glow with confidence Read more
Oonagh Brennan reveals the hottest A/W trends for the season ahead Read more
Want to up your hair game? You just need to know what to ask for. Celebrity stylist Andrew Barton offers his insider advice Read more
Cruelty free? Check. Natural ingredients? Of course. The list goes on... Read more
This season, it's time to celebrate the power of denim Read more
Take on changeable weather with our summer-into-autumn wardrobe staples Read more
Whether they're off to the zoo or playing in the park, their summer looks will be on point with George's kids range Read more
Sweat-proof and durable, these make-up tips will keep you looking fresh all summer long Read more
Follow these golden rules for a fresh-off-the-beach glow from head-to-toe Read more
From the beach to brunch and then the bar, George has all your summer outfit inspo covered... Read more
Our favourite The Only Way Is Essex star is getting set for some stylish summer sun Read more
Put your best foot forward with our step-by-step guide to making sure your feet are sandal-ready Read more
We mark Father's Day by celebrating the unique bond between dads and their sons — and we style them in the latest collection from George... Read more
From swimwear to sandals, shirts to shorts, George has the whole family covered this summer Read more
Think polka dots, statement earrings and pops of autumnal colours... Read more
ELLE's Fashion Editor Harriet Stewart talks tassels, accessories and beachwear Read more
Four of the best bloggers in the business give you their quick hacks for sorting those beastly beauty blunders Read more
From floaty florals to slogan tees, get ready to make a statement this spring Read more
These new-season buys will add some animal instinct to your life Read more
Celebrity stylist Andrew Barton gives three readers a brand new do for spring Read more
Expect gold, red and lots of sequins! Read more
Playful, colourful and totally on trend – switch up their Easter wardrobe with big styles for little people... Read more
Calling all dog owners! Read more
