Kylie Jenner has caused Nivea Men Sensitive Post Shave Balm to sell out around the world – and not because she was generously buying it as a gift for any of the men in her life. Rather the social media star has given the shaving balm her seal of approval as a beauty product for women. Taking to her Snapchat account to rave about the balm, Kylie says it works better than any primer at keeping her make-up flawless all day.
Sharing her new favourite beauty secret in a video, she said: ‘So cool new trick is using Nivea Men Sensitive Post Shave Balm as a moisturiser if you have oily skin.’
While Kylie officially jumping on board has seen the Nivea Post Shave Balm sell out across the globe, you can still buy the product in store and online at Asda.com.
Beauty bloggers have actually been touting the men's must have as a wonder product for women since last year, when vlogger NikkiTutorials shared the below video. Nikki accidentally stumbled upon the beauty buy when she forgot to bring her regular primer and moisturiser to her boyfriend’s house. Stuck for product options she decided to give the men’s post shaving balm a try, and the rest is history.
If you're wondering what makes Nivea's Post Shave Balm such a great primer it’s all down to the ingredient glycerine, which beauty experts say acts as a sort of 'super glue' to keep your make-up in place all day long.
Regular beauty primers have yet to catch on to this secret, which is what makes Nivea’s balm so popular. So get ready to beg, borrow and steal from your partner’s bathroom shelf, because this is sure to become your new beauty secret.
Or you could just pick up your own Nivea Men Sensitive Post Shave Balm from Asda online for just £3...
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