It's delicious on cupcakes, a perfect addition to milkshakes and even yummy enough to be enjoyed on its own straight from the jar, but now one hair salon is taking Nutella's versatility to whole new heights.
Apparently, the chocolate and hazelnut spread can be used to tint your tresses.
Watch the video below as one woman's locks are transformed from bright blonde to a lovely caramel colour, using Nutella and condensed milk!
To achieve the light brown hue, the hairdresser appears to smother the woman's hair with Nutella before drizzling over condensed milk. He then puts foils on the hair for an unspecified amount of time and then washes the mixture out.
The video was shared by make-up artist and blogger Huda Kattan, with the woman receiving the chocolate and hazelnut spread treatment at the Aded & Samer hair salon in Dubai.
So how long does this Nutella hair-dye really last?
'It depends on the hair,' Abed told Metro.
'If you want a light caramel colour, it can last around two or three weeks but if you want it darker and are willing to leave the chocolate on longer, it will last longer. Colour aside, Nutella is good for the hair as it makes it more shiny.'
That'll be us picking up another jar of Nutella this week - but will we use it for dessert or hair-dye?