A golden glow is synonymous with health, but the long term effects of baking in the sun have been well documented and, according to Cancer Research UK, it's this over exposure that is the leading cause of skin cancer. To add to that damning report, Olay have undertaken new research and discovered that not only can the sun cause skin cancer, but it can also cause us to age by a whopping 20 years. Yikes.
Olay are known for their groundbreaking research: just last year, the beauty brand released new findings, suggesting that there is a genetic reason people may age better than others (known as 'exceptional skin agers'). Now they've turned their sights on sun damage and, as part of the beauty brand's largest-ever clinical research study with Harvard Medical School, they found that women who protect their skin from the sun could look up to 20 years younger than those with sun damage. And with evidence that up to 80% of premature skin ageing comes from unprotected UV exposure, it's time we all listened to their advice.
Dr. Alexa Kimball, Professor of Dermatology at Harvard Medical School confirmed the results, saying: 'These latest findings comparing UV exposed and UV protected skin across multiple decades show just how dramatic the extent of UV skin damage can be over a lifetime'.
So if you don't already, make applying a good sunscreen an integral part of your daily routine. You can pick up your favourite sun protection from the great selection offered at Asda direct, or if you'd prefer a SPF included in your make-up, check out the range of quality foundations and BB creams available. Fake a golden glow with Asda's range of fake tans and bronzers – still as beautiful as the real thing, but 100% safer!