Adventure-ready outfits for the kids this summer

School's out, so swap the uniforms for George's new summer styles – fit for action-packed days out

Adventure-ready outfits for the kids this summer

Make sure the kids are ready for the summer holidays, with George's new fashion collections.

From cute and practical sweatshirts which are ideal for a park playdate to playsuits and sneakers that were made for running wild in, these are our favourite items to invest in - whatever their event calendar looks like! 


To the wildlife park we go 

Animal lovers will go wild for tiger tops, fabulous flamingo playsuits, bear rompers and more. A little birdie told us they’ll look fly as can be!


To the park we go

These action-ready playsuits, joggers and trainers are just the thing for slides and roundabouts!

Be sure to add a colourful printed tee, joggers and trainers so you can spot them in the crowd! 



To the museum we go

Make learning fun with this roar-some dino tee. Or head to infinity and beyond with this too-cool-for-school Toy Story backpack – ideal for storing souvenirs.



To the aquarium we go

Take the plunge with accessories inspired by magical marine friends. From sparkly jellyfish bags to mermaid backpacks, little ones will love these undersea treasures...


Shop kids' fashion by George online, or pop into your local store.