Shopping baskets at the ready! George has teamed up with TV personality and Mummy Diaries star Billie Faiers who has designed a beautiful new baby range - and it's too cute for words.
The boutique collection, called Billie, is available exclusively on George.com from November 4th.
Billie told us: "Everything in the collection I would put my children in, which is such an important message to put across when you are designing a collection.
"I think one of my favourite parts of working on the collection was the design process. Being able to sit with the team and design everything was great."
The 28-year-old, who is mum to Nelly, four and Arthur, one designed the range specifically for baby boys and girls aged 0-24 months, and includes everything from jerseys to jumpers, sleep bags to outerwear and everything in between.
"One of the things that I brought to the collection, which is slightly different, is the colour range that has been used," Billie said.
"It’s all greys, pinks, whites and creams; it's a little bit more neutral."
A lot of the exciting new range is embellished with buttons, cable knitted textures and pretty little bows.
Billie said: "My favourite pieces have to be the grey knitted all in one. I also love the little jackets with the buttons as they have a fleece in the hood."