Feel-good lingerie for every shape

From pretty, delicate sets to lacy prints - feel good about your body

Feel-good lingerie for every shape

George lingerie is designed to celebrate women and make you feel great! No matter what your shape, there's the perfect fit for you - meaning you can go out feeling positive and confident.

Frame of mind

Melissa, 21, from Scotland says, "Comparing ourselves with other people is a natural thing to do but it’s so toxic. The only way to truly love yourself is to stop caring what other people might or might not be thinking about you.

"I make sure I concentrate on doing things that make me feel good. Sometimes that’s having an early night or doing a bit of exercise to release endorphins, but more often than not it’s just focusing on being a good, kind person.

"It sounds clichéd, but if you sort out the inside it shines through to the outside. Today, I feel empowered. I relish the strength I’ve found in myself."

Melissa wears Entice Lace Detail Plunge Bra


Felicity, 29, lives in London and is a body positivity activist.

She says, "Everything I do promotes body image and self-love. People might expect me to feel threatened standing next to women who are smaller than me, but I don’t mind at all. I love my cellulite and my scars and stretch marks because they’re all part of me.

"The things I like most about myself are my laugh and my bum – even though at school I felt it was too big! It’s not easy to love yourself – it’s a gradual process – but there are no two humans on this planet who are the same, so you need to be the best possible version of yourself."

Felicity wears Entice Lace Balcony Bra

Keep it real

Gabriella, 27, from London has a five-year-old son.

She says, "I love that we’re standing together, all different, representing all women. That message is so important: we need to love ourselves, whoever we are and whatever we look like because this is a realistic image of womanhood. Since having my son, I feel more womanly and empowered.

"This is me, take it or leave it! I’ve noticed a change in the diversity of women used in modelling campaigns and it gives me so much confidence as a young, black female. We’re definitely getting there – slowly but surely."

Gabriella wears Lace Trim Strappy 

The long game

Nicky, 58, from Nottingham, says, "If you’d asked me how I felt about revealing my body five years ago, I would have been intimidated.

"I used to hate being so skinny and tall but now I really embrace my height, like making sure I show off my long legs. You have to look in the mirror, identify what you do have and go to town on accentuating it.

"Getting older is no bad thing, either! It’s hard but I honestly believe that if you set aside sometime every week to do something kind for yourself, whether it’s walking the dog or indulging in a hair mask, you’ll start liking yourself a little bit more."

Nicky wears Entice Fishnet Lace Strappy Balcony Bra

Feeling inspired to try our new lingerie line? Make sure you stock up on everything you need at George or pop into your local store