Jeans shopping can be tricky. From finding the shape that’s right for you, to discovering a fit that’s both comfortable and practical – plus looking and feeling great – there’s a hefty checklist when it comes to finding your perfect pair.
When it comes to staple denim, it’s important to shop for your body shape, rather than being swayed by trends
Which is exactly why the brilliant new denim range at George aims to make the whole thing far easier.
Fronted by Made In Chelsea’s Frankie Gaff, the new George denim collection includes everything from our signature Body Sculpting Jeans to denim dungarees, shirts, skirts and dresses.
Wish there was a one-stop shop for everything denim that’s cut to fit and flatter? You’ve found it! But if you’re not sure where to start, fear not.
Style icon Frankie shared her top three shopping tips to help everyone find their perfect piece of denim.
1. Look For Comfort
Don’t settle for denim that leaves you feeling uncomfortable. “When choosing denim it’s all about comfort,” says Frankie. “No one wants to be walking down the street feeling awkward and uncomfortable in your own clothes.”
2. Shop For Your Shape
When it comes to staple denim, it’s important to shop for your body shape, rather than being swayed by trends. “Always remember that every body shape is different so you have to dress for your figure, with comfort comes confidence,” notes Frankie. “I’ve got pretty long legs so I have to take that into consideration when buying a new pair of jeans. I always look for the way they fit around the waist and the fabric; I like jeans that feel like proper denim rather than jeggings.”
3. Consider Your Accessories
Before investing in a new piece of denim, it’s a good idea to have a think about how you’ll wear it and where you are likely to wear it, so that you can better plan how to style and accessories the look. “Always pair it with the right accessories,” says Frankie. “Wearing denim pinafores looks great with trainers and jeans look great when wearing a plain tee and a cute jacket.”
The new George denim collection is available in stores and online now.