George houndstooth coat

Prepare to meet next season’s It coat! Vogue editor gives our cover-up the seal of approval…

It’s a steal at just £25, too

By Amy Lewis, 17 August 2016
Prepare to meet next season’s It coat! Vogue editor gives our cover-up the seal of approval…

Every autumn has its 'It coat': the sell-out trend that sparks a fashion frenzy among A-listers and high street shoppers alike.

Acting executive fashion editor at British Vogue, Laura Ingham said "I love this oversize dogtooth check. We’ve seen lots of it on the catwalks."

Last year it was all about faux fur, before that the chunky knitted cape reigned supreme... flashback to 2013 and we couldn’t get enough of dusky pink duster shapes.

But forget scanning the rails of designer boutiques for the hero of 2016, because the fashion industry’s top editors have already bestowed the title on one of our very own coats from the George Autumn 2016 collection.

That’s right, next season’s star cover-up is set to be the black and white George checked coat, which rings in at a purse-friendly £25.

British Vogue’s Acting Executive Fashion Editor, Laura Ingham told the Mail: "I love this oversize dogtooth coat. We've seen lots of it on the catwalks." Indeed, check and houndstooth prints were seen all over the AW16 Fashion Week runways and threaded through designer collections by the likes of Victoria Beckham, Derek Lam, Isabel Marant and Balenciaga. 

Emma Smith, Senior Buying Manager at George declared: "It's great to be recognised by Vogue - we're so proud that Laura loves our fab houndstooth check coat!"

Universally flattering, the George coat teams oversized checks with a smart collar and tailored cut, making it easy to wear whether you’re off to work or for a weekend stroll. 



Hitting just above the knee, it’s also a super flattering length for all heights and body shapes – there's no swamping or dwarfing here!

So why should you join the queue to snap it up? "This is our stand out coat for the season. Inspired by the huge check trend on the catwalk, it's timeless, classic, looks fresh and is just as easy to wear with ripped jeans or heels," explains George's Emma Smith. 'We know Asda fans love versatile pieces and this coat delivers in the style stakes and on quality."



A smart wear-anywhere coat packing designer kudos and price tag below £30 – what’s not to love?

The George Checked Coat, £25, will be dropping into stores and online from 13 October – make sure you’re quick off the mark to get yours.