Bride having dress altered

This is the world’s most popular wedding dress on Pinterest

It's a worldwide sell-out

By Amy Lewis, 08 August 2016
This is the world’s most popular wedding dress on Pinterest

Boho weddings have long been a popular theme on the internet. From Instagram to Facebook, snaps of gloriously bohemian weddings complete with floaty frocks and tousled bridal hair quite often garner hundreds and thousands of ‘likes’.

The strappy Hollie dress has beaten even the most fairytale-worthy designer gowns!

But who’d have thought that a boho wedding dress from a small independent designer in Australia, could beat the likes of Vera Wang, Jenny Packham and Pronovias in a popularity contest?

Well, according to Pinterest, that’s exactly what’s happened.

The spaghetti strapped Hollie dress by Aussie label Grace Loves Lace has beaten even the most fairytale-worthy of Wang gowns, to become the most pinned wedding dress of all time.

Racking up some impressive numbers, the wedding dress has been pinned over 2.5 million times by Pinterest users, and since its launch in 2013, has sold out all over the world.

With its wispy straps, embroidered lace bodice and slashed chiffon silk skirt which splits at the side to show off a shorter lace underskirt, the dress has been a hit with women looking for something a little bit different.

Which, incidentally, is exactly the reason designer Megan Ziems created her brand. “I started Grace Loves Lace in 2010 after searching for my own wedding gown, she tells hitched.co.uk.

“The industry back then was all about the strapless, boned, corset dress or the boned corset fitted fishtail gown. Neither worked for me and I was really surprised at how it was so stuck in that ‘uniform’ state. I knew that our designs and the method of selling them would work for me, so was bound to work for others.”

In 2013 Megan created the Hollie dress for her sister (who the frock is named after), and has since sold over 2,000 of the handmade the dresses. Former Made In Chelsea star Millie Mackintosh even changed into one for her wedding reception, when marrying Professor Green.

But if you’ve just fallen in love with the Hollie dress too, there’s a problem; Megan has stopped making it.

But don’t worry - all is not lost.

Instead, she’s designed an almost identical Hollie 2.0, which keeps a lot of the original Hollie’s features, adding a little lace trim to the straps and a longer underskirt.

We still love it!