Asda swimwear

This season’s swimwear edit

Be the ultimate beach babe in our range of swimwear

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This season’s swimwear edit

Whether you'll be sunning yourself in Sardinia or basking in your garden on those warmer summer days, we've got swimwear covered. 

Poolside or beach-bound, bikini or swimsuit there's something to suit everybody this summer. 


Get into the holiday spirit with prints and slogans that shout pool-party ready. Add some mythical magic to your wardrobe with this Mermaid swimsuit, or get fruity with this orange pineapple bikini

Pair them with these sparkly metallic sandals, flamingo print dress and a watermelon visor. 


From Morocco to Mexico, take a trip around the world with global-inspired prints. Cover up in style with this bold and beautiful dress and be sure to pair them with some barely-there neutral accessories to tone down bold prints. 



Stand out from the crowd in look-at-me brights. Perfect with a base tan, choose a shade to complement your skin tone. And don't forget to pair it with some sunglasses, sandals and an orange shirt. 


Tropical blooms give traditional floral prints a cooler edge. Pair them with some moody florals for a chic lunchtime break from the beach, and a wide brim hat to up the glam factor. 

Stock up on all the swimwear essentials you need at George or pop into your local store