Recycled bra range

The best sustainable bras to buy now

Comfy, pretty and totally sustainable, here's everything you need to know about George's new lingerie line

The best sustainable bras to buy now

With so many concerning headlines about the state of our environment, it's no wonder so many of us are trying to dress more ethically these days – whether that means buying second hand clothes, repairing worn out garments or seeking sustainable options. At George Asda, sustainability has been a hot topic for a long time!

In fact, by 2025 George are pledging that any fashion or home products produced using polyester fibres will be made from fully recycled plastic. But you can start even smaller, with those everyday basics – like underwear… 

George has created three soft touch lingerie sets made from recycled polyamide – which combine practicality with comfort AND sustainability – as part of their Entice collection.

Here's everything you need to know about the range.

Sustainability credentials 

The outer fabric on George's soft touch sets is made with recycled polyamide – which is made from pre-consumer waste. That 'waste' is generated in Asda's textile weaving facilities, later becoming George's super-soft t-shirt bra. 


Designed for everyday comfort and for women of all ages, George's Entice bras feature delicate lace detailing on the back straps and a pretty rose gold trim. Customers can also choose from three lovely colours – ivory, pink and grey. They all come with matching underwear, too – a Brazilian brief (in ivory and pink) and a short in grey. Perfect for Spring! 

From left clockwise: Pink Lace Trim T-Shirt Bra £7, Grey Soft Touch T-Shirt Bra £7, Ivory Soft Touch Lace Trim T-Shirt Bra £7

What else do you need to know?

All lingerie made from recycled fibre will carry the new 'George for Good' tag, so look out for it in store and online. Fancy investing in a soft touch, fantastic-fit bra all while contributing towards a more sustainable future? Check out the new range now! 

The Entice Soft Touch lingerie is in selected stores now - look out for the new tag 'George For Good' tag or browse them online.