Dad holding son up with football

Ready, Set, Umbro! Introducing Umbro’s new range at George

The iconic sports brand has joined George clothing – just in time for the European Championship kick-off!

Ready, Set, Umbro! Introducing Umbro’s new range at George

Summer is the best time to get active: not only is there a better chance of good weather, but there are plenty of long evenings to get out and about too. Luckily, for the first time ever, George at Asda has partnered with a much-loved sports brand to bring you top football and leisure gear at great prices. That's right - welcome Umbro! If you're a footie fan and gearing up for the start of the European tournament on Friday 10 June, then we urge you to pick up a new piece of kit to cheer on our boys in white.

Umbro’s new range of clothing, footwear and accessories is currently available at George, and is brilliant for playing sport in or, now that sportswear has crossed over to mainstream fashion (aka 'athleisure'), it works for any laid-back occasion when you just want to feel comfy and look stylish. There's kit for mum, dad and the kids so the whole family can choose a new t-shirt or sweater to wear when you watch the much-anticipated England v Wales match on Saturday 11 June! Colour combos are bold and bright, tops feature striking graphics and designers have used performance fabrics for when you work up a sweat.

Until then though, the kids can throw on new joggers or a t-shirt for play dates...

A footie shirt for evenings playing on the pitch...

And dad can even work a retro look with a simple tee or polo shirt. 

The first collection is available in-store and online NOW. So hurry – make sure you grab it while you can!