George denim 2020 shot 12 0022

Your Perfect Jeans | Explore shapes to suit your figure

Choosing the perfect pair has just been made a whole lot easier…

Your Perfect Jeans | Explore shapes to suit your figure

A good pair of jeans should be a staple in everyone's wardrobe. It’s just finding the perfect shape and style that’s the hard part. That’s why at George, we’re committed to offering our customers a pair of jeans they’ll treasure forever - because when you find that great pair, you’ll want it to last forever!

Our quality, buying and design teams work together to review the fit of every denim style we buy. Each style is fitted onto a model in our fit sessions and then we check every detail, whether that’s pocket position or small stitching detailing, we check it to make sure it offers the most flattering fit for every customer. 

At George, we offer a variety of shapes and fits, from sizes 8 to 24 and in petite, regular and long. Here is our comprehensive guide to every fit of denim that we offer. 

Straight leg: 

The search for a perfect fit is crucial, as the material is definitely less stretchy than most styles and therefore won’t allow as much movement as other silhouettes. This shape is designed to sit on the middle of your waist with a cut that’s straight from hip to hem with usually cropped, fringed or frayed cuffs.

Slim leg:

The slim leg silhouette is a great alternative to the skinny and slim designs because it’s easier than a skinny but slimmer than a straight leg offering a more contemporary look. They are a flattering style that’s coupled with style and comfort that tapers towards the ankle too. 

Skinny jeans:

Skinny jeans are a lot more diverse than you think - they’re available in low, to mid and high-rise as well as super skinny - they’re truly the shape to show off your pins. Our George skinny jeans are also made in a figure hugging fabric which holds its shape. The style is loved by our customers as one of our best selling shapes. It’s close fitting, narrow through the hip to hem and tightly tapered at the ankle. 

Boyfriend jeans:

The boyfriend jeans are the most relaxed fit at George, it offers a truly casual, slouchy shape although it still has a cut to flatter. The shape of the legs are loose-fitting and wide-cut without flaring at the hemline. 

Bootcut jeans:

The bootcut shape is an ultimate classic and 90’s favourite. The laid-back design features a slim leg through to the calf with a subtle flare at the ankle so that it balances out from your hips and is perfect when paired with boots. 


Jeggings are as casual as they get. The off-duty style offers a comfortable slim-fitting shape due to the stretch of the fabrication and the elasticated waist. The fabric hugs you so it’s flattering and easy to wear. It’s also worth noting that while jeggings resemble denim, they’re usually crafted from a jersey material that offers a close fit through the hips to the cuffs.  


The Wonderfit jeans are George’s own design, cut from a super stretchy fabric, our innovative denim adapts to our body by spanning multiple dress sizes. In other words, each pair of Wonderfit jeans can easily change as your shape does, to offer a great ‘second skin’ fit every single day. The specialised fabric is exclusive to George and ensures that your jeans keep their shape by springing back to their original size once washed. 

Lift and shape:

The lift and shape jeans by George are the ultimate shapewear jeans. The figure-hugging silhouette is crafted from a fabric that sculpts your shape to give you a supremely defined silhouette that’s super flattering whatever your shape.

To find your perfect shape and fit, explore our latest collection of denim jeans online or in-store